Label Padhega India: The Protein Awakening We Didn’t See Coming
India’s wellness scene has always been a blend of ancient Ayurveda and modern health trends. But in the chaos of advertisements, half-truths, and overly processed supplements, a silent revolution is brewing—one label at a time. And at the heart of it? A three-word mantra: Label Padhega India . No, this isn’t just another catchy campaign slogan. This is a consumer awakening. One where people have started flipping the packaging, squinting at ingredient lists, and asking real questions about what’s going into their bodies. When it comes to whey protein, arguably the most consumed supplement among fitness enthusiasts, this awakening is becoming hard to ignore. 1. The Whey Protein Boom in India: Hype or Health? India’s whey protein market has exploded in the last few years. From international giants to local startups, everyone’s fighting for a scoop of this billion-dollar pie. With the fitness and gym culture booming post-pandemic, the demand for whey protein , especially whey protein isola...